One-to-one coaching for designers, freelancers and creative folk who are brilliant at their craft and tired of the pace around it. Whether you're in-house, independent or dreaming of building something of your own, we'll find a way of working that keeps your energy, your ideas and your love of the work intact.
Book a free intro call How it worksBack-to-back meetings, one delivery cycle rolling into the next, and a calendar with no room to breathe. Your nervous system has been running at full pace for months, and work you once loved now feels like something to get through. You're ready to feel lighter.
On paper it's all going well, and underneath something still feels off. You're proud of what you've built and you keep wondering whether this is really it, or whether you've drifted a long way from what actually matters to you. You want work that feels as good on the inside as it looks from the outside.
You've done a lot of quiet shape-shifting to fit in: softening your sensitivity, tucking away parts of who you are, reading the room before you speak. You're ready to stop managing how you come across and lead from somewhere that actually feels like you.
Go senior? Go contractor? Go part-time? Leave design altogether? You've spent years bringing clarity to other people's products and services, and now it's your own next chapter that could do with some of that same care. Let's find the path that actually feels right..
"Fifteen years designing services and experiences has taught me one thing above all... the best work comes from people who are well, not people who are pushing through."
Fortnightly sessions over four months where we treat your work, life or new pursuit, like a discovery project. We'll map where your energy actually goes, name what burnout has been trying to tell you, and find a new way you can sustain.
A single 90-minute deep dive for when one decision is taking up all your headspace. Whether it's a role offer, a contract dilemma or the creeping sense that something needs to change, we'll get it out of your head and onto the table.
We start by understanding who you are, your values, strengths, sensitivities, and what drives you. We’ll take a close look at areas where you feel stuck or unfulfilled, and create a vision for where you truly want to go. Together, we’ll also address any limiting beliefs, patterns or obstacles so you can move forward confidently.
We’ll clarify your unique strengths, your zone of genius and your core why, in order to design a path forward that honours your nervous system and innate nature. We’ll explore where you are now, where you want to be, and how to get there. Along the way, we’ll turn challenges into opportunities for growth.
As your vision becomes clear, we’ll bring it to life. Personal growth is an inner game, one that is best played with others but one that requires personal actions and responsibility. You will feel more self-assured, capable, and empowered to move forward in a way that supports your natural abilities and nervous system.
"Burnout isn't a personal failing. It's feedback from a system that was never designed around you. Luckily, redesigning systems is what we do."
I've spent more than fifteen years designing services and experiences, from mental health research and behaviour design to keeping blood donations moving. I know the joy of this work, and I know exactly how it burns people out.
Learning to work with my own nervous system, rather than pushing through and paying for it later, changed everything about how I practice. Now I coach designers, creative and entrepeneurial folk through the same, keeping your sensitivity and depth, without letting the pace run you into the ground.
Sessions are warm, practical and refreshingly free of corporate speak. Expect honesty, the odd sketch, and homework that actually feels valuable.
Coached 150+ people from 25+ countries · 500+ hours of coaching
"Coaching moved me from being overwhelmed, confused, and feeling insecure about my work as a service design freelancer. To feeling clear, confident, and able to move forward in the way that I want with my design work! Aimee was very supportive, and allowed me to go at the pace I needed."
"Aimee quickly helped to bring clarity to a decision that's been on my mind for a while. I was able to unpick feelings around my current role and feelings of overwhelm and failure. I walked away with clarity and confidence, as well as some straightforward tactics for challenging some of my thought patterns."
"I've felt nothing but heard and understood from Aimee. Her ability to hear what you are not saying from what you are is unmatched."
"Aimee is kind and compassionate, as well as being an astute observer. I wouldn't hesitate to recommend her."
Coaching is about working together to help you find your own path. It supports you in exploring new ways of thinking and doing, across areas like career, health, and relationships. The process can include honest questions, challenge and fresh perspectives, and practical steps that lead to real growth and change.
No. Coaching is forward-facing and practical: we work on how you want your career and working life to look, and how to get there. If something comes up that would be better held by a therapist, I'll say so honestly and help you find the right support.
Not at all. Plenty of people come to coaching precisely because they can feel the early warning signs and want to change course before things get worse. Prevention is a lot more pleasant than recovery.
Yes. I coach designers, researchers, writers, leaders, artists, developers and other creative folk. If you make things for a living and want a more sustainable way of doing it, you're in the right place.
Online, over video, so you can join from wherever you are. Cameras optional on the hard days.
Yes. Plenty of my clients are independents, so I'm used to working around contract cycles and offer flexible payment options. Coaching is also a business expense for most freelancers, which softens the sting considerably.
Often, yes. Many companies have learning and development budgets that cover coaching, and design leaders are usually receptive to it. If it helps, I'm happy to provide a short summary of the programme you can share with your manager.
We chat for around thirty minutes about where you're at and what you'd like to change. You can ask me anything, I'll be honest about whether coaching is the right fit, and there's zero pressure to book anything afterwards.
Completely. What's said in sessions stays between us, including when an employer is footing the bill. They fund the coaching; they don't get a transcript.
The intro call is free and there's no obligation afterwards. I'll share programme and Reset Session pricing on that call, along with a couple of flexible payment options.
Thirty minutes, no pitch, no pressure. Fill in a short application to tell me where you're at, and I'll be in touch to set up your free intro call so we can work out together whether coaching is the right next step for you.
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